AI Insights · Timothy · July 2021
Top 5 Film & Television Apps in Australia Q2 2021 Performance
Explore the Q2 2021 performance trends of the top film and television apps in Australia, including downloads, revenue, and active users.
In the second quarter of 2021, the top film and television applications in Australia exhibited varied performance metrics across downloads, revenue, and active users, as reported by Sensor Tower.
Disney+ demonstrated a consistent revenue stream, with weekly earnings ranging from approximately $566K to $644K, peaking in the final week of June. Its downloads showed a steady increase towards the end of the quarter, rising from around 53K in late March to over 60K by the end of June. Weekly active users for Disney+ also grew, reaching 2M in the last week of the quarter.
Netflix saw weekly revenue fluctuate between $138K and $169K, with no significant peaks. Downloads increased from about 40K to 44K by the end of June. The number of active users showed a positive trend, climbing from 3.8M to over 4.1M during the quarter.
9Now maintained a stable presence with no revenue data reported. Downloads varied, peaking at 51K in early June before stabilizing around 40K. Active users fluctuated slightly, with a notable increase to 303K in early June but closing the quarter at around 270K.
Amazon Prime Video experienced a moderate revenue range between $106K and $143K weekly, with a peak at the end of June. Downloads were stable, varying from 24K to 34K. Active users remained consistent, with minor fluctuations around the 360K mark.
ABC iview: TV & Movies, like 9Now, reported no revenue data. Downloads showed a significant peak in mid-June, reaching 85K, before declining to 30K. Active users increased sharply to 276K in mid-June but settled at 197K by the end of the quarter.
These insights from Sensor Tower highlight the dynamic nature of the film and television app market in Australia for Q2 2021. For more detailed analysis and data, visit Sensor Tower.